“Our position was and still is very clear: this was a big mistake and we simply got it wrong‚” said Mirzaie. Mirzaie said questions were raised after the incident about whether H&M was a racist company. She was explaining what steps the company had taken to move on from a campaign which had stoked racial tensions in South Africa and abroad. They were not met‚” Mirzaie told the Anti-Racism Network SA annual conference on Thursday. “It became clear to us that our usually high standards have failed us. Oldouz Mirzaie‚ H&M country manager for South Africa‚ said removing the hoodie ad was not enough. The advert was immediately removed and the offending garments were removed from outlets‚ but this did not stop some EFF members from damaging some of H&M’s shops in Johannesburg and Pretoria. What followed was widespread anger by the H&M customers‚ the general public and even their own employees. Global fashion retailer H&M has conducted workshops to address the “disaster” following a racially-sensitive advertisement by the company.Īn image of a black boy modelling one of H&M’s hoodies with the slogan “Coolest monkey in the jungle” was posted on their online platform in January.

H and m ad coolest monkey